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Create an account for yourself. By doing so, you'll have the ability to complete your profile and conflict calendar, but you don't have to mess with all that in order to get your show up and running.
A studio is how we refer to all theatre companies, dance studios, drama groups, high schools, etc. It makes things easier. When you add a studio, you'll be that studio's owner, with certain privileges that no one else will have. You can add co-admins to help you manage things, and only studio admins can post shows on behalf of that studio.
If you want to enjoy posting unlimited shows for one low annual price, you will want to go and and sign up for a studio membership now, before posting any shows.
Post a show and actors can find it. Add co-directors to help manage show details, and turn on the auditions form whenever you're ready. Your show page will be the main hub of communications with your cast.
For next steps, proceed to Getting Started: Starting A Show